If you’ve followed SEM Showdown for any given time then you’ve probably run across prior post about our interest in Yodle. In fact, Yodle took it to the bank in our 2010 SEM Showdown which put Yodle head to head with competitors like ReachLocal and Orange Soda.

On November 30, 2010 Yodle took a major blow by loosing what I considered a ‘key player.’ It was later announced that Mike DeLuca who at the time was Yodle’s Senior Vice President of Sales & Marketing was packing his bags and heading off to AOL to head their sales efforts.

Since Mike’s departure not only my interest, but consumer interest alike has flat lined according to Google Insights.

Feb of 2010 I wrote a review titled “Yodle Organic Shows Promise for Small Business Owners,” and it did, but how about now?

Just as it is with my own business, I preach transparency. Over the next few weeks I am going to be evaluating 10 Yodle Organic clients at random to see how their organic or SEO stacks up. Based on what I’ve seen over the past two years I’ve yet to see any Yodle clients pop up in the top 10 rankings in Google, Yahoo and Bing for competitive keywords. So what’s the trick or lack-of?

Stay tuned, bookmark us and come back for the juicy details on how Yodle Organic really stacks up almost 2 years after its launch.